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Épisode, the National Bank, the Foundation of Greater Montréal and Léger come together to form an important philantropic allianc

Montréal, May 16, 2018. Great news on Quebec’s philanthropy front: Épisode, a consulting firm known for its expertise in philanthropy and community investment, the National Bank, the Foundation of Greater Montréal and Léger are coming together to produce the sixth edition of the Étude sur les tendances en philanthropie au Québec.
“Thanks to this alliance and for the first time, the Study will be provided free of charge to charities and businesses that wish to better understand the philanthropic market and donation patterns in Quebec. It will be the largest study of its type to be distributed for free in the province,” said Daniel Asselin, Épisode’s president.
In addition to studying donor behaviour by generation, the Study’s sixth edition will shed light on men and women’s donation habits, preferences and expectations.
“We are very pleased to be a partner in this study, which is a major tool for the community,” added Yvan Gauthier, president and CEO of the Foundation of Greater Montréal. “It should, among other things, provide a better understanding of the philanthropic tendencies of women and cultural communities.”
The sixth edition of the Étude sur les tendances en philanthropie au Québec will be released in November 2018.
Étude sur les tendances en philanthropie au Québec
Conducted in partnership with Léger for over 10 years, the Étude sur les tendances du marché philanthropique québécois has become the reference in the field. In addition to measuring the “Generosity Index” over the years, it contains valuable data on the state of donations in the country and current philanthropic trends in Quebec. Known for the quality of its content and the thoroughness of its data, this study is a valuable tool for charities and companies alike.
Information and interview requests:
Marie-Philippe Frenette
Communications Advisor
514-399-9975, ext. 102
About Épisode
Épisode is a philanthropy consulting firm that has accompanied charities, foundations and companies in their philanthropic and community investment projects for over 25 years. At the forefront of everything done in this field and at the heart of its very evolution, Épisode has accompanied over 850 clients, who have redistributed some 900 million dollars. To know more about our services, visit or follow us on Facebook and LinkedIn.
About the National Bank of Canada 
With $251 billion in assets as at January 31, 2018, National Bank of Canada, together with its subsidiaries, forms one of Canada's leading integrated financial groups. It has more than 21,000 employees in knowledge-intensive positions and has been recognized numerous times as a top employer and for its commitment to diversity. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank’s activities at or via social media, on Facebook, LinkedIn and Twitter.
About the Foundation of Greater Montréal 
The Foundation of Greater Montréal (FGM) is a public foundation that manages and grows assets in over 550 funds created by individuals, families and organizations wishing to support chosen causes in education, health, social development, the arts, culture and the environment. The FGM guides donors by identifying important issues brought to light in its Vital Signs of Greater Montréal report and distributes over $14 M in grants to inspiring projects in the community. It encourages philanthropy as a major amplifier of well-being in Greater Montréal. Want to know more? Follow our activities on, Facebook or Twitter.
About Léger
Leger is the largest Canadian-owned polling, research and strategic marketing firm with over 600 employees spread throughout seven offices in Canada and the United States. Léger also owns Leger Metrics, a real-time Voice of Customer (VOC) consumer satisfaction measurement system, and, Canada’s largest online panel, with over 400,000 members. For more information, visit